Insurance Branding Etler-Kettenacker Agency just posted a page on insurance branding how much revenue is being spent by insurance carriers on insurance branding.  You can find the full article at http://www.ekagency.com/insurance/branding.aspx.  In 2011 insurance companies spent $5.7 billion on insurance branding.   With the introduction of Flo in 2008 by Progressive other companies have been shelling out billions on celebrity spokesperson such as Dean Winters as Mayhem w...