Before you click “purchase” for that new coffee maker, consider this: statistics show that every dollar spent at a locally owned business generates roughly three times more economic activity than the same dollar spent at a national franchise. Additionally, the revenue from shopping locally boosts area employment, and the taxes support schools and emergency services.
Furthermore, shopping locally can also save you time and money. Gas is expensive, and shipping and handling fees are added into non-locally sourced items. Plus, when you walk into a local business, you can ask questions, test products, and purchase the right item the first time.
Small Business merchants are generally experts in their field, and offer unparalled customer service when it comes to the products they sell. This translates into less “buyer’s remorse” and decreases the likelihood of having to go through the hassle of returning your purchase. So, if you’re looking for a specialty item, like a SLR camera, for example -- it might benefit you to visit a local camera store.
However, even buying from a larger, chain store benefits the local economy both directly and indirectly, through helping boost area employment and tax revenues.
So next time you’re in the market for electronics, furniture, clothing, or services -- consider visiting a local store before you go to Internet shopping!
Photo credits: Steve Buissine, Nemo